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Blowing Away the Smoke:
A series of Advanced Media Advocacy Advisories for
Tobacco Control Advocates was published
in 1998 by The Advocacy Institute.
The Introduction
to the series, by Mike Pertschuk, provides a good
definition of media advocacy for those unfamiliar
with its concept and role in tobacco control. |
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Blowing
Away the Smoke Advisory # 1, Overcoming New Barriers
to Media Coverage, helps advocates
understand and prepare to overcome the barriers
they face in seeking news coverage and media support
in seeking to raise public awareness and support
for tobacco control laws. |
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Blowing
Away the Smoke Advisory # 2, By The Numbers: A Guide
to the Tactical Use of Statistics for Positive Policy
Change, explains (1) the essential
steps in crafting and presenting a strong statistical
argument, (2) identifies some useful sources of
tobacco-related information, and (3) provides strategies
tobacco control advocates can use in answering the
misleading statistical claims of pro-tobacco advocates. |
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Blowing
Away the Smoke Advisory # 3, Getting the Message
Right: Using Formative research, on
effective message development, based upon guidance
from Ethel Klein, a leading US political scientist
and one of the leading media strategists for public
health advocacy campaigns on issues ranging from
spousal abuse to handgun control. "No media campaign
can succeed," she writes, "without a powerful, coherent
organizing theme, a theme that is at the same time
logically persuasive, morally authoritative, and
capable of evoking passion." |
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Blowing
Away the Smoke Advisory # 4 Lessons From the Frontlines:
Tobacco Control Media Advocacy in Communities of
Color, written by Makani Themba, a
powerful and successful community organizer and
media advocate against racism in the United States
explores a number of lessons learned "from the synergistic
relationship between media advocacy and effective
community organizing." |
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Blowing
Away the Smoke Advisory # 5, Framing for Access:
How to Get the Media's Attention, written
by Lori Dorfman, a US pioneer in developing media
advocacy for public health, provides sound guidance
on creative ways to get tobacco control stories
into the news media. |
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Blowing
Away the Smoke Advisory # 6, Framing for Content:
Shaping the Debate on Tobacco, also
written by Lori Dorfman, explains how journalists
shape news stories in ways that influence how readers
and viewers think about issues and their possible
solutions. This advisory describes such "framing"
and suggests strategies for tobacco control advocates
to frame tobacco-related stories in ways that advance
tobacco control public health policies. |
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Introduction
to Media Advocacy for Tobacco Control,
co-authored by Susan Bales, of the Framework Institute,
and Michael Pertschuk, of the Advocacy Institute,
illustrates how tobacco control advocates can use
the media to their advantage. |
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Media
Strategies for Smoking Control Guidelines,
developed by the Advocacy Institute, based upon
a consensus workshop convened for the US National
Cancer Institute in January, 1988. The guidelines
draw upon the experience of such internationally
acclaimed tobacco control media advocates as Stan
Glantz, Garfield Mahood, David Simpson, and Larry
Wallack to teach 1) Basic Principles of Media Advocacy,
2) Strategies for gaining the attention of the mass
Media, and 3) Strategies for "framing and seizing
the symbols" of the tobacco debate.. |
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"Held together by tape to stop
it falling apart, Smoke
Signals remains the most thumbed, quoted
and read book on my shelf. My first guide to tobacco
control advocacy and still the most valuable. I
cannot imagine fighting the war of words with the
tobacco industry in South Africa without it."
-- Yussuf Saloojee |
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